7 Really Good Websites for CPA & Accounting Firms and Local Firms to Distribute Press Releases

CPA Websites are just like any other websites for local companies with an internet presence and one of the greatest ways to let possible clients know about your services is by submitting a press release, either through a local magazine or online business wire. But how can you put them forward without needing to drop a bunch of coin? Here are the 7 top places websites for Accountants and other online companies to submit press releases without spending a lot of bucks.

1. Exploit Your Home Field Advantage

Newspapers, magazines, and other local media can be identified using a straight forward online search. Two of the most effective methods of searching are using Google Maps and doing a simple search. When using a search engine type to find local newspapers type in the word “newspaper” followed by your city and state. If you decide to use Google Maps, then type in your location, say, “Winooski, VT” and enter the term “newspapers” in the “Search Nearby” box.

The next step is to create a list of local media contacts and find out how your accounting firm can submit a press release to each one. Some newspaper websites might have this information on their website, but others might require a phone call or email.

2. Business Wire

Businesswire is a pretty big global newswire service. Like most major newswires they have local news bureaus in Europe, North America and Asia. Many corporations in the financial sector including accounting firms rely on these larger newswires to distribute press releases about noteworthy services such as client portals offering secure exchange of sensitive financial information during tax season.

3. PR Newswire

Another large online newswire service is PRNewswire that distributes press releases to journalists at local media outlets such as newspapers and television. When submitting your PR to this service it’s particularly important to make sure your story has a local “angle”. As long as there is a local hook, press releases submitted by Local CPAs are usually noticed by local news agencies.

4. PRWeb

PRWeb is another large press release distribution service. It is better for search engine optimization or SEO than the other newswire services, which makes it perfect for promoting CPA websites. When a press release is submitted to PRWeb a link to your CPA firm’s website can be included and when the press release is released in another media outlet, the website link is still there creating a back link (which is a valuable SEO tool).

5. National Public Radio

We’re all familiar with National Public Radio. With member stations all over the US, NPR is another news bureau to consider when submitting press releases. What most people don’t know is that NPR accepts press releases through it’s website. To contact NPR through their website and click on “Contact Us”.

6. LocalPressReleaser

Some press release services use CMS (Content Management System) that uses Google Maps API so that it’s easy to find local accounting firms in their area. LocalPressReleaser uses this system.

7. PR Leap

PRLeap recently made the switch to a “Social Media Press Release”, which is specifically optimized for CPA and accounting firms and other corporations that use social media. This variety of newswire service is sort of different from the others in this post. A social media press release uses a different layout from traditional press release outlets, but can still be used to get the word out about new services provided by CPA and accounting firms.

Tags: press release, accountant promotion, online marketing

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