Boost the Flow of Traffic to Your Website With Increased Crawl Rates
Visual Merchandising: Windows and In-store displays for retail
A great introduction for retail students, this book provides a user reference guide for all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops from supermarkets to fashion Emporia, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to build the source and props, and explains the psychology behind shopping and buying behavior. Presented through color photographs, diagrams of floor layouts and store…
Visual Merchandising: Windows and In-Store Displays for Retail
You’re in the right place if you’re looking for ways to generate more traffic for free; improving your search engine crawl rates is the first step you’ll need to take in the right direction. The crawl rate of your site with Google is the rate at which Google’s spider bots visit your site in search of new information, content, and updates. Some websites go a long time in between crawls and this prevents new material from gaining valuable page rank. The more crawlable your site becomes, the better it is in the long run.
Major search engines like Google love fresh content; when you update your content on a regular basis, you’re basically inviting the bots to visit your site more than before. Adding new content regularly will give these spiders plenty of incentive to drop in to see if there’s something new. The content you add needs to add value to your site by being search engine optimized, original, and unique to your site alone. You want to make sure that you provide important information that adds value to your site for your readers as well as Google and then you want to mix a few important keywords into the content. Taking the time to interlink related pages on your website will net you two big benefits: more frequent crawling from search engines and higher page ranking in them as well. Google really likes to see pages on a website that are interlinked. Google sees this differently than you might expect because they view it as a sign that your site is taking extra steps to deliver quality content and help your viewers have easy access to all of it. Just be sure that you take your time and make sure your links lead to pages and material that is relevant and not just any old page on your site the feels a bit neglected.
Don’t forget the basics like submitting your site’s URL to the search engines. This is something that is quick and easy but effective. You can also submit your site’s Url to other major search engines for added exposure. Besides this, make sure that your server returns the right header response.
Give Google what it wants and you’ll have no trouble at all attracting those famous Google bots to your site every other day. These steps are easy steps that any website owner can apply to get great results from Google. There are too many webmasters out there who have no clue how important it is to optimize their sites for search engine attention. Without taking these simple steps you’ll find that your website cannot accomplish what you set out to do.
Get additional suggestions on merchandising and conventional marketing from Kasey Hull.
Tags: merchandising, advertising, internet marketing