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Harvard Business Review on Marketing
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When a client comes to me and I have inspected their internet marketing reviews, I look at building an internet site with them using small business website builder. If they have got a site, we would just take over their existing website and say, hey give us the FTP details, give us your cPanel, we’ll jump in there and make the changes.
Otherwise, if they don’t have a site and they are coming to us fresh, we’ll suggest a WordPress install. Then we’ll look at installing Google Analysis really early on. Install Google Analysing just to make sure that we’ve got a good baseline. We wish to install Google Analysis from day one so we confirm we monitor the stats for the website, so that way we will see what it is that we’re trying to become better. As an internet entrepreneur, you can’t improve what it is that you do not measure.
We also take a look at Webmaster Tools also. Web designer Tools is something that I’m of the opinion a lot of S.E.O firms and web marketers don’t use enough of. You actually do get some valuable information in there as regards what pages are indexed, what pages are getting links and those types of things. After that, then I may glance at the on page optimization for the customer. We’ve done our key phrase research so we’ll pick out which pages we’re going to optimise for what keyword using web video marketing.
Then I’ll also look at, this is everything that is happening on the website. We take a look at the conversion. It is vital to attempt to improve the conversion and ensure the client picks the telephone up and calls you and making certain that every page has one first focus and objective . Often I’ll put an enquiry form throughout the website also. On each page, obviously, I want either somebody to submit an enquiry or I need them to pick up the telephone and call the business.
After that, we list them on Google Places and that is making sure they get put into the Maps. Then we do Google AdWords and then we also do some quick cash type work. When a customer first comes on board, one of the things you need to do in order to make sure you keep that customer, is get them as quick results as possible . Occasionally it takes a couple of weeks after working with small business website builder, often it can take longer. When a customer comes to me often for organic search, I’ll educate them and say, it’s going to take between 2 – 3 months before we see this.
This is something that we’re beginning to build in now, the assumption that we want to get the customer a fast turn-around, as quickly as practicable. One of the swiftest ways that you can do that is through AdWords. Some other ideas are, if the customer already has got a database, what are some of the things you can do by putting together an offering to try using a small business website builder, optimize press review and make sure that you get some fast cash. The quicker that I can get a client to witness the results, they are going to stick with us long term.
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