Revealed: The Power of Proper KEYWORD Suggestion in Google Searches
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If you were setting up an Adwords account and were going to bid on, for example, migraines and you were bidding on the term migraine and you are showing a physio ad. Google is going to assert, well, is that actually going to help the user get the finest experience? If they want results for headache potentially, but keyword suggestions like physio is not applicable to migraine.
You wish to think from Google’s perspective. Are they thinking that migraine is a term that is relevant to physio? They’ll probably say no. It is not someone sitting there saying yes, it’s topical, no it is not. It is a PC and routines, so it’s obviously not so much human interaction.
Would Google penalize this or would they applaud and reward it? So if you’re bidding on the term migraine, are they going to penalize you for bidding on migraine or are they going to say, congratulations, you’re doing the right thing and reward you? Most likely they’ll penalize you and charge you more because the quality score is not going to be there, because of the relevance and that the click through rate. They’ll up your bids.
Based on some internet marketing reviews, your maximum cost per click may be 50c, you’ll likely pay only 30c a click. That is your maximum bid, it doesn’t mean you may pay that. You may only pay 1c more than the person that is number 2. If number two is only bidding 30c and you’re bidding 50c, they won’t charge you 50c, they will only charge you 31c. It’s all that routine in there.
People say, what if I do this, how is this going to work? If you go through Google Adwords tutorial, there are three inquiries to bear in mind regarding landing page quality, click through rate and significance, that might pretty much answer what will Google do? Google, may it be Google places, is attempting to give the user the best experience. Would they reward you and cut back your click thru rate by having the best keyphrase in the advert and on the lander page? Of course they’re giving the user a better experience. They’ll reward you and drop the pricetag per click. If you are doing something a bit shady, they will slap you.
If you, as an example, bid on hotel room reservations as an example and sent traffic to Hampton physio, they’ll cancel that keyword suggestions and say not important. They will let you bid on it for two days and charge you thru the nose for it and then say, sorry, you’re not being relevant at all and just disable the keyword and not allow you to bid on it, or charge you thru the nose and make you pay $5 a click because they don’t think it’s applicable.
AdWords gets traffic to your site really quickly and you don’t have to worry about and wait for SEO services to happen. It hopefully helps you test things. If you’re testing different landing pages and things like that, it’s a great way to fast track it. You can get traffic today for particular keyword suggestions.
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